Course Modules
Module I: Introduction to SEO
- What is SEO, Basic concepts
- How to do SEO with domains and hosting
- How to correctly create an SEO strategy
- The vital importance of keywords: practical concepts
- Informational - Transactional - Navigational
Module II: Tools for Conducting a Comprehensive Keyword Research
- How to conduct keyword research with Semrush
- How to conduct keyword research with Ahref
Module III: Free Tools for Keyword Research
- Google Autocomplete
- Ubersuggest - Answerthepublic
- Keywords Everywhere
- Moz Bar - SEO Meta in 1
- SEO Quake
Module IV: Domains
- The importance of domain selection
- Global domains vs geo-localized domains, and when to use each
- Domains with special characters
- The advantage of utilizing expired domains
Module V: Web Architecture and Its Importance
- Horizontal vs Vertical Web Architecture
- Most Common Types of Web Architecture and Which is the Most Powerful for Your Website
- The Best Web Architecture for Articles or Posts on Our Website
- Sitemaps
- Web Architecture for Local and International Businesses
Module VI: What is On-Page SEO, and Why is it Important?
- Yoast SEO, the X-ray of your website - Meta tags for SEO
- What is CTR and how to improve it?
- How to take advantage of and correctly use H tags
- How to create good content for positioning
- How to detect URLs with redirection
- Duplicate content and cannibalization
- What is interlinking and how to use it correctly (doppelganger technique)
Module VII: Internal Linking
- What is interlinking and how to use it correctly (doppelganger technique)
- How internal linking works - Which URLs are good to link from and which to link to
- What is crawl budget
Module VIII: What is Linkbuilding?
- Why linkbuilding remains an essential pillar within SEO
- Types of free links, and how to choose the most powerful ones - Perfect anchor text for your links
- Where to buy paid links and which ones are the most powerful
- What are follow and Nofollow?
- How Google treats Nofollow links and links on noindex URLs
- How to index these links much faster
Module IX: What are footprints?
- Most commonly used footprints
- Footprints to find links
- How to examine competitors' links, and how to replicate them
Level II: Digital Marketing
This module leads to the international certification DIGITAL MARKETING PROFESSIONAL CERTIFICATE (DMPC)
Module I: Overview of Digital Marketing
- What is Digital Marketing?
- Understanding the New World
- Successful Companies - Business Model Canvas
- Target Audience - Buyer Persona
- Customer Journey in Digital Marketing
Module II: Key Concepts
- Content Marketing and Blogging
- Inbound Marketing
- Content Curation
- Integrated on/offline marketing
- Sales funnel
Module III: Lead Generation
- Marketing Offer, Attractive / Relevant Offer
- Landing Page
- Conversion Page
- Thank You Page
- Demonstration and Practice
Module IV: Search Marketing
- Fundamental Principles
- Search Marketing: SEO
- Search Marketing: PPC
- Demonstration and Practice
Module V: Digital Display Advertising
- Display Advertising
- Demonstration
Module VI: User Experience and Usability
- Web Design
- Usability
- Responsive Design
- Error Optimization
- Common Errors on the Website
- Affiliate Marketing
- Demonstration
Module VII: Email Marketing
- Goal Setting
- List Creation - Segmentation
- Delivery Capability
- Legal Compliance
- Automation
- Drip Marketing
- Demonstration and Practice
Module VIII: Social Media Marketing
- What is Social Media Marketing?
- Management and supervision of social networks
- Turning Fans into Buyers
- Tools
Module IX: Retargeting
- How does Retargeting work?
- Retargeting / Remarketing - Demonstration
Module X: Summary
- Site Map
- Keyword Research
- Do Not Copy Content - White Hat SEO vs Black Hat SEO
- Google Crawler
- Remember
- The Internet Marketing Tree
Module XI: Tracking and Measurement
- Analytics - ROI
- Demonstration and Practice
Current process description
The Digital Marketing and Web SEO course is designed to train participants in digital marketing, SEO and online advertising strategies, providing the necessary tools to improve the visibility and web positioning of any business.
The program covers from the foundations of SEO and content optimization, to the use of advanced tools for keyword analysis, linkbuilding strategies and digital marketing campaigns.
Under the practical Learning Method approach, participants will receive a cloud entrance pack to apply the concepts through workshops, laboratories and projects in real environments.
Objectives
At the end of the course, participants will be able to:
- • Optimize websites to improve your search engine positioning through SEO ON-Page and Off-Page strategies
- • Write effective titles and descriptions, applying CTR strategies
- • Make a keyword analysis (Keyword Research), using tools such as Semrush, Ahrefs and Google Keyword Planner
- • Develop Linkbuilding strategies, increasing the website authority
- • Structure optimized content for SEO, ensuring that the texts are relevant and attractive to search engines
- • Understand the digital conversion funnel, optimizing the conversion of web traffic
- • Develop digital marketing campaigns by applying content marketing techniques, Inbound Marketing and PPC
- Reach the international marketing international certification Professional Certificate (DMPC)
Prerequisites
To participate in this training, attendees must meet the following requirements:
- • Internet management and search engines
- • Know how Google and other search engines
- • Know how to look for information effectively
- • Familiarity with terms such as organic results and paid advertising
- • Familiarity with social networks
- • Know how Facebook, Instagram, LinkedIn and Twitter
- • Basic use of WordPress or CMS (optional, but highly recommended)
- • Know how to publish content in WordPress or other platform
- • Know how to install plugins (like Yoast SEO)
- • These requirements ensure that participants can focus on the practical application of digital marketing without initial difficulties
What Does This Course Include?
| Our Value Proposition | Benefit for Participant or Company |
|---|---|
| International Certification Digital Marketing and Web Positioning SEO | 30 hours |
| • E-learning reinforcement topics and exclusive materials and simulators | • Complementary platform with digital resources, study guides, support recordings and exam simulators. |
| • Flexible educational model (in-person or live remote) | • Possibility to choose modality without losing human interaction and teaching support. |
| • Focus on employability and professional performance and exam preparation. | • Preparation oriented to certification, job performance and professional scaling based on practice, enhanced with AI support. |
| • Integration of Artificial Intelligence in learning | • Students use AI tools to reinforce understanding, practice exams and enhance their productivity. |
| • International Certification included | • Official endorsement with global recognition. Includes certification exams and access to the partner platform. |
| • Laboratories in real learning environments. | • Unlimited practical experience with real lab accounts and access to professional cloud infrastructure. |
| • Live classes with certified expert instructors. | • Guided and personalized training with direct real-time support, not offline. Recorded classes only for review. |
| • Personalized attention, small groups. | • Individual tracking, progress evaluations and technical support during training. AI-proctored performance examiner. |
| • Post-certification support and extended access to resources | • Post-assistance, access to materials for and continuous updates. |
| • Practical methodology and real and/or simulated projects. | • Applied learning from day one: simulations, business cases, projects and real cloud environments. |
| • Certificates of Approval and/or participation. | • International Certification by Certitalents
• Infinity Training Institute USA: International Certification Diploma in English • Aula Matriz IETDH Colombia - Certificate of participation |
Why choose Infinity Training Institute?
1. Internationally guaranteed certifications
All our courses are Internationally certified:
- Infinity Training Institute USA: International Certification Diploma in English.
- International Certification from our partners Microsoft, Oracle, Certitalents, AWS, PMI, Cisco, etc.
2. We are not an automatic platform, nor self-study through videos
We are a unique model, in-person or Remote modality (with live instructor). Technology + pedagogy + AI + expert instructors + real practice — not self-study or outdated content.
3. Training designed for today's job market
Experience applicable immediately in interviews, technical tests and real work environments.
4. Real or simulated projects with international standards
Students access real environments such as Azure, AWS, Google Cloud, Oracle Cloud, develop real or simulated projects, building a demonstrable technical portfolio depending on the type of course or certification they have chosen.
5. A unique combination in Latin America and the USA
Certification + real practice + AI + continuous support + dual diploma.
6. Proven results
More than 95% of our graduates obtain official certification and improve professionally in less than six months.
7. Competency level guarantee
If the student during the practical training process does not reach a minimum performance level of 75%, they must repeat the course if the instructor determines so, and the student has shown the commitment and minimum class attendance required by the model.
Your professional future starts here
At Infinity Training Institute we boost your growth with an innovative, flexible model focused on real learning and performance evaluation. Certified instructors, intensive practice, integrated AI and constant support: world-class training.
All our courses are Internationally certified:
- Infinity Training Institute USA: International Certification Diploma in English.
- International Certification from our partners Microsoft, Oracle, Certitalents, AWS, PMI, Cisco, etc.
2. We are not an automatic platform, nor self-study through videos
We are a unique model, in-person or Remote modality (with live instructor). Technology + pedagogy + AI + expert instructors + real practice — not self-study or outdated content.
3. Training designed for today's job market
Experience applicable immediately in interviews, technical tests and real work environments.
4. Real or simulated projects with international standards
Students access real environments such as Azure, AWS, Google Cloud, Oracle Cloud, develop real or simulated projects, building a demonstrable technical portfolio depending on the type of course or certification they have chosen.
5. A unique combination in Latin America and the USA
Certification + real practice + AI + continuous support + dual diploma.
6. Proven results
More than 95% of our graduates obtain official certification and improve professionally in less than six months.
7. Competency level guarantee
If the student during the practical training process does not reach a minimum performance level of 75%, they must repeat the course if the instructor determines so, and the student has shown the commitment and minimum class attendance required by the model.
Your professional future starts here
At Infinity Training Institute we boost your growth with an innovative, flexible model focused on real learning and performance evaluation. Certified instructors, intensive practice, integrated AI and constant support: world-class training.
Learning Methodology
At Infinity Training Institute, we apply a comprehensive, ever-evolving methodology centered on practical learning, powered by Artificial Intelligence, enabling personalized instruction, performance assessment, and optimized preparation for international certifications with certified instructors, real labs, simulators, and e-learning platforms. Participants learn by doing, developing technical and professional skills in small groups, with personalized follow-up and pre and post-certification support. Infinity Training Institute: Learn. Apply. Get Certified. Transcend.
Current process description
The Digital Marketing and Web SEO course is designed to train participants in digital marketing, SEO and online advertising strategies, providing the necessary tools to improve the visibility and web positioning of any business.
The program covers from the foundations of SEO and content optimization, to the use of advanced tools for keyword analysis, linkbuilding strategies and digital marketing campaigns.
Under the practical Learning Method approach, participants will receive a cloud entrance pack to apply the concepts through workshops, laboratories and projects in real environments.
Objectives
At the end of the course, participants will be able to:
- • Optimize websites to improve your search engine positioning through SEO ON-Page and Off-Page strategies
- • Write effective titles and descriptions, applying CTR strategies
- • Make a keyword analysis (Keyword Research), using tools such as Semrush, Ahrefs and Google Keyword Planner
- • Develop Linkbuilding strategies, increasing the website authority
- • Structure optimized content for SEO, ensuring that the texts are relevant and attractive to search engines
- • Understand the digital conversion funnel, optimizing the conversion of web traffic
- • Develop digital marketing campaigns by applying content marketing techniques, Inbound Marketing and PPC
- Reach the international marketing international certification Professional Certificate (DMPC)
Prerequisites
To participate in this training, attendees must meet the following requirements:
- • Internet management and search engines
- • Know how Google and other search engines
- • Know how to look for information effectively
- • Familiarity with terms such as organic results and paid advertising
- • Familiarity with social networks
- • Know how Facebook, Instagram, LinkedIn and Twitter
- • Basic use of WordPress or CMS (optional, but highly recommended)
- • Know how to publish content in WordPress or other platform
- • Know how to install plugins (like Yoast SEO)
- • These requirements ensure that participants can focus on the practical application of digital marketing without initial difficulties
What Does This Course Include?
| Our Value Proposition | Benefit for Participant or Company |
|---|---|
| International Certification Digital Marketing and Web Positioning SEO | 30 hours |
| • E-learning reinforcement topics and exclusive materials and simulators | • Complementary platform with digital resources, study guides, support recordings and exam simulators. |
| • Flexible educational model (in-person or live remote) | • Possibility to choose modality without losing human interaction and teaching support. |
| • Focus on employability and professional performance and exam preparation. | • Preparation oriented to certification, job performance and professional scaling based on practice, enhanced with AI support. |
| • Integration of Artificial Intelligence in learning | • Students use AI tools to reinforce understanding, practice exams and enhance their productivity. |
| • International Certification included | • Official endorsement with global recognition. Includes certification exams and access to the partner platform. |
| • Laboratories in real learning environments. | • Unlimited practical experience with real lab accounts and access to professional cloud infrastructure. |
| • Live classes with certified expert instructors. | • Guided and personalized training with direct real-time support, not offline. Recorded classes only for review. |
| • Personalized attention, small groups. | • Individual tracking, progress evaluations and technical support during training. AI-proctored performance examiner. |
| • Post-certification support and extended access to resources | • Post-assistance, access to materials for and continuous updates. |
| • Practical methodology and real and/or simulated projects. | • Applied learning from day one: simulations, business cases, projects and real cloud environments. |
| • Certificates of Approval and/or participation. | • International Certification by Certitalents
• Infinity Training Institute USA: International Certification Diploma in English • Aula Matriz IETDH Colombia - Certificate of participation |
Why choose Infinity Training Institute?
1. Internationally guaranteed certificationsAll our courses are Internationally certified:
- Infinity Training Institute USA: International Certification Diploma in English.
- International Certification from our partners Microsoft, Oracle, Certitalents, AWS, PMI, Cisco, etc.
2. We are not an automatic platform, nor self-study through videos
We are a unique model, in-person or Remote modality (with live instructor). Technology + pedagogy + AI + expert instructors + real practice — not self-study or outdated content.
3. Training designed for today's job market
Experience applicable immediately in interviews, technical tests and real work environments.
4. Real or simulated projects with international standards
Students access real environments such as Azure, AWS, Google Cloud, Oracle Cloud, develop real or simulated projects, building a demonstrable technical portfolio depending on the type of course or certification they have chosen.
5. A unique combination in Latin America and the USA
Certification + real practice + AI + continuous support + dual diploma.
6. Proven results
More than 95% of our graduates obtain official certification and improve professionally in less than six months.
7. Competency level guarantee
If the student during the practical training process does not reach a minimum performance level of 75%, they must repeat the course if the instructor determines so, and the student has shown the commitment and minimum class attendance required by the model.
Your professional future starts here
At Infinity Training Institute we boost your growth with an innovative, flexible model focused on real learning and performance evaluation. Certified instructors, intensive practice, integrated AI and constant support: world-class training.
Learning Methodology
At Infinity Training Institute, we apply a comprehensive, ever-evolving methodology centered on practical learning, powered by Artificial Intelligence, enabling personalized instruction, performance assessment, and optimized preparation for international certifications with certified instructors, real labs, simulators, and e-learning platforms. Participants learn by doing, developing technical and professional skills in small groups, with personalized follow-up and pre and post-certification support. Infinity Training Institute: Learn. Apply. Get Certified. Transcend.